A family-owned jewelry store with more than 50 years of experience
You know a guy in the jewelry business
You have a plumber, an electrician, and a handyman … let us be your family jeweler in Cedar Park.
For all your jewelry needs!
Gallery
Take a peek at our recent pieces, our incredible bracelets and necklaces, our luxury watches, and more.
SERVING TEXANS FOR FOUR-PLUS DECADES
Learn more about your guy in the jewelry business
George Poe and his incredible team of jewelry experts have been serving customers in Texas for more than 45 years. Meet the experts and hear more about the people, the company, and how it all started. You are going to love doing business with us.
“When you see this face, you’re in the right place!”
We buy and sell gold!
Call to schedule a meeting, or simply walk right in and bring your gold to get a free appraisal!
Looking to sell?
We offer the best prices on buying your gold. Come by for an estimate.
Looking to buy?
Gold can be a great investment. Visit the showroom to discuss options.
Hear what our customers say
WHAT’s THE DIFFERENCE?
Mined diamonds vs. lab-made diamonds
Mined diamonds are formed naturally over billions of years, while lab-made diamonds are crafted in weeks using advanced technology. Both are identical in beauty and quality, but lab-made diamonds offer a more sustainable, ethical, and affordable choice. Choose based on your values—tradition or modern responsibility—without compromising brilliance.
Need guidance on which is the best choice for you? Stop by the showroom for a consultation with one of our experts.
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Keep your watch and jewelry in top shape with our service program
Subscribe to be notified when your watch or jewelry needs to be checked, cleaned, or serviced.
Birthstone jewelry is a unique and meaningful gift
Celebrate life’s milestones with the timeless beauty of birthstone jewelry. Each gem carries unique meaning, symbolizing love, strength, and individuality. Perfect for birthdays, anniversaries, or special moments, birthstone jewelry adds a personal touch to your gift, creating memories that sparkle forever.
April Birthstone
The diamond, April’s birthstone, is the ultimate symbol of strength, resilience, and eternal love. Formed over billions of years beneath the Earth’s surface, diamonds are as rare as they are beautiful. Ancient cultures believed diamonds carried divine powers, representing purity and invincibility. As the hardest natural substance on Earth, diamonds are a timeless choice, embodying unbreakable bonds and shining brilliance for those born in April.